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Burton captures iconic Bob Marley with the new Whammy Bar board |
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Burton and Marley & Co. have announced the Whammy Bar Marley snowboard, part of Burton's Restricted collection. The board’s design features a simulated wood-grain topsheet with Marley inspired photos including the traditional Lion of Judah, Rasta flag and the singer himself.
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Bode Miller Signs 4-Year Sponsorship Deal with Leki |
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image/U.S. Ski Team
Leki, a leading manufacturer for poles made for about every outdoor activity, announced a sponsorship agreement with five-time Olympic Medalist and two-time World Champion Bode Miller to last through the 2014 Winter Olympics in Sochi, Russia. The four-year deal locks Miller into training and competing exclusively with LEKI poles, gate guards and shin guards.
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The Outdoor Retailer Summer Market Closes with News from Thule and Salomon |
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The curtain closed on the Outdoor Retailer Summer Market. Though not before the final act on Friday. I closed the show out with a visit to a handful of top outdoor gear companies that featured original products.
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Easton Mountain Products, Ruffwear and GoLite Footwear News from the Outdoor Retailer Summer Market |
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The Outdoor Retailer Summer Market will barrel to a screeching halt on Friday but not before some innovative and unique products are introduced to retailers and consumers.
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Columbia Sportswear Company Announces Agreement to Acquire OutDry |
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Columbia Sportswear Company opened the second day of the Outdoor Retailer Summer Market with an announcement that will continue to change the waterproof design of the company's gloves and footwear. Columbia has signed an agreement to acquire OutDry brand and related business from Nextec S.r.l. The acquisition is expected to close during the third quarter of 2010.
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CamelBak, Canada Goose and Hi-Tec News from the Outdoor Retailer |
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The Outdoor Retailer Summer Market is rolling along, and I had a chance to get a glance at some new and soon-to-be released outdoor gear and apparel. Getting a glimpse at these was second to talking to some of the great outdoor pros that get these products from development to store shelves. Here are a few highlights from the first day.
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Preview of 127 Hours Starring James Franco |
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image/Sony Pictures
A teaser of the upcoming movie, 127 Hours, is being shown at the Outdoor Retailer Summer Market. I was one of the first to see it on the eve of the convention.
The story is about Aaron Ralston and his tragic five day ordeal while mountaineering in Blue John Canyon near Moab, Utah in 2003. While canyoneering, a boulder dislodged itself and trapped Ralston’s right arm against the rock wall. Ralston amputated the lower half of his own arm with a knife to free himself. Ralston then had to fight the immense pain and the trek ahead to receive emergency assistance.
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Oboz Launches Two Trail Running Shoes |
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Oboz, a outdoor footwear company based in Bozeman, Montana, announced two new trail running shoes which will be on display at the Outdoor Retailer Summer Market. The Lightning and the Flash have the following advertised features:
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La Sportiva to Introduce New Technology and New Trail Runners |
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La Sportiva is introducing the latest footwear in their Mountain Running line – Electron and Quantum – at the Outdoor Retailer Summer Market.
Both of these trail running shoes launch La Sportiva’s MorphoDynamic. A technology that is advertised as addressing the need for lighter footwear that is lower to the ground and well cushioned. La Sportiva is reporting that the MorphoDynamic technology has been in development for two years.
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North Face Announces New Ultimate Summit Gear for Spring 2011 |
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North Face has announced the Spring 2011 release of the Verto Jacket and Verto Pack. North Face is promoting these as advanced technical pieces. And from the look and description from the company's press release, it looks to be true.
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