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16

Sep

2010

Optic Nerve introducing three new performance eyewear pieces for 2011 at Interbike
Written by Jason Elliot   
Optic Nerve Logo
images/Optic Nerve

Denver-based sport sunglass manufacturer, Optic Nerve, announced the unveiling of three new performance eyewear pieces at the 2010 Inerbike Expo in Las Vegas, Nevada occurring slated for September 22-24, 2010. The new pieces will be available to consumers in 2011 and are touted for cyclist-specific designs and improvements to several key features. All three pieces are priced from $49 to $79.

Thujone is a full coverage rimless, mono-lens design with a durable frame and an adjustable ridge. The Thujone comes with four sets of interchangeable vented polycarbonate lenses. The retail price will be $79.

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15

Sep

2010

Honey Stinger taps co-owner, Lance Armstrong, for latest product
Written by Jason Elliot   
Honey Stinger Logo Lance Armstrong
images/Honey Stinger

Honey Stinger, a manufacturer of honey-based nutritional products, announced the introduction of the Stinger Waffle to the U.S. market. The driving force behind the product was the company’s co-owner, legendary cyclist Lance Armstrong.

Armstrong hatched the idea for the Stinger Waffles from stroopwafels. A stroopwaffel consists of two thin layers of baked batter filled with a syrupy filling. They are popular with cyclists in Europe who are looking for a quick burst of energy.

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13

Sep

2010

Ryders Eyewear annouces 2011 snow goggle line
Written by Jason Elliot   
Ryders Eyewear Logo images/Ryders Eyewear Vancouver-based Ryders Eyewear has announced their new goggle line for 2011. The revamped line features, spherical lenses, 100% UV protection, and a variety of color options for the frames and lenses. Almost all of the 2011 styles retail for under $50.

The Remix line is a new style designed for smaller faces. The Remix line feature double-layer lenses, vented frames, and are helmet ready.

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08

Sep

2010

Sporting goods industry survey ranks the fittest cities in the U.S.
Written by Jason Elliot   

Komperdell_Duolock4The Sporting Goods Manufacturing Association (SGMA) has published its list of ‘America’s Fittest Cities’. SGMA compiled the list from the results of their annual sports participation survey from a sample of 40,000 Americans age six and higher.

Several cities located in the Sun Belt of the U.S. are ranked towards the top of the list. The top 10 'Fitness-Oriented' Cities in the United States according to the SGMA survey are:

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06

Sep

2010

Geigerrig enters the outdoor hydration product market
Written by Jason Elliot   
RIG_700-1_Thumb
images/Geigerrig
Geigerrig, a new brand specializing in hydration products for the outdoors, introduced their line of hydration packs and systems at the Outdoor Retailer Summer Market 2010 and announced their new releases due out for the holiday shopping season.

Four packs are available at retailers with prices from $110 to $140. A filtration model will be introduced to holiday shoppers.

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03

Sep

2010

Burton captures iconic Bob Marley with the new Whammy Bar board
Written by Jason Elliot   
Burton Whammy Bar
images/Burton
Burton and Marley & Co. have announced the Whammy Bar Marley snowboard, part of Burton's Restricted collection. The board’s design features a simulated wood-grain topsheet with Marley inspired photos including the traditional Lion of Judah, Rasta flag and the singer himself.
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21

Aug

2010

Bode Miller signs 4-year sponsorship deal with Leki
Written by Jason Elliot   
Bode Miller
image/U.S. Ski Team

Leki, a leading manufacturer for poles made for about every outdoor activity, announced a sponsorship agreement with five-time Olympic Medalist and two-time World Champion Bode Miller. The deal will last through the 2014 Winter Olympics in Sochi, Russia.

The four-year pactl locks Miller into training and competing exclusively with LEKI poles, gate guards and shin guards.

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07

Aug

2010

The Outdoor Retailer Summer Market closes with news from Thule and Salomon
Written by Jason Elliot   

The curtain closed on the Outdoor Retailer Summer Market. Though not before the final act on Friday. I closed the show out with a visit to a handful of top outdoor gear companies that featured original products.

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05

Aug

2010

Easton Mountain Products, Ruffwear and GoLite Footwear news from the Outdoor Retailer Summer Market
Written by Jason Elliot   

The Outdoor Retailer Summer Market will barrel to a screeching halt on Friday but not before some innovative and unique products are introduced to retailers and consumers.

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05

Aug

2010

Columbia Sportswear Company announces agreement to acquire OutDry
Written by Jason Elliot   

Columbia LogoColumbia Sportswear Company opened the second day of the Outdoor Retailer Summer Market with an announcement that will continue to change the waterproof design of the company's gloves and footwear. Columbia has signed an agreement to acquire OutDry brand and related business from Nextec S.r.l. The acquisition is expected to close during the third quarter of 2010.

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