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13

Aug

2011

High Sierra’s Hank Bernbaum discusses upcoming product launches at 2011 Outdoor Retailer Summer Market
Written by Jason Elliot   
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High Sierra LogoHank Bernbaum, President and co-founder of High Sierra Sport Company, took time out of his busy 2011 Outdoor Retailer Summer Market for an exclusive video spot with OutdoorInformer.com to discuss the company's upcoming product launches. Bernbaum and his father founded the company in 1978.

High Sierra's ski and snowboard bags and carriers can be spotted in the every ski lodge, and thety are a sponsor of the U.S. Ski Team. The company also carries a line of backpacks for school which is updated annually.

Watch Hank's Video

The upcoming redesigned line focuses on keeping the user connected through specific pockets and compartments for laptops, iPads and smartphones. High Sierra has incorporated back panels that boast increased circulation

Their AT gear line designed for adventure travel enters its six generation. The company started the line over a decade ago. High Sierra designed each piece to be lightweight. New styles to the line include a backpack harness, redesigned duffel handle, and versatility to divide into several compartments.


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Jason Elliot

JElliotJason Elliot is the Editor and Publisher of OutdoorInformer.com. Elliot has established a respected following with the top industry professionals and gearheads for his nonbiased reviews of outdoor gear and apparel. Elliot is a regular contributor to Examiner.com, Trails.com and other publications on top of his editorial and writing role with OutdoorInformer.com.

Elliot left a successful fifteen-plus year management career that he worked at Fortune 500 and S&P 500 companies to pursue his passion for writing about the outdoors. He holds a bachelor’s degree from Clarion University of Pennsylvania and a master’s degree from La Roche College.

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