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Pop Outerwear sinks its snowboarding roots in the chic urban backdrop of San Francisco. A city that's better known for its intellectual abundance with Stanford scholars ordering lattes at trendy coffee shops and Silicon Valley industrialists dreaming up the next big high tech marvel.
The same ingenuity and wits needed to survive the left coast business world were an inspiration to Tim and Joanne Medvitz. The couple brought the British Columbia backcountry and combined with the urban excesses of San Francisco and started Pop Outerwear in 2009.
The result is a line of outerwear that keeps you warm for your commute to the office and trendy enough for a two-martini date. Pop Outerwear line is designed for alpine conditions with waterproof, windproof and breathable fabrics used in most their pieces. It'll double for your snowsports jacket to pow floating runs at Lake Tahoe.
I was able to try out the Pop Outerwear Judah for everything it was intended – downtown and mountaintop. As a technical jacket for skiing, the Judah is designed with the standard for waterproof and breathability – 10K waterproof and breathability.
The Judah has taped seams, wrist gaiters and pit zips. It's roomy enough, and I didn't feel restricted planting my poles or even hitting some jumps at the terrain park. It was smooth and warm riding the handful of times I donned the Pop Outerwear Judah on the mountain.
The jacket was an eye-catcher on the single scene too. I was a little nervous at first that I'd look like a giant Smurf since it was Mallard Blue. But the vibrant color worked to my advantage, and I caught a few purposeful head turns and several compliments were thrown my way. And that doesn't even count the kudos I was getting from my date for the night.
The askew zipper gives a trendy touch to the Judah's design and the lining of the jacket is another conversation piece with the Pop Outerwear Logo tiled across it.
A dedicated pocket for my MP3 also is a mandatory design feature in a jacket. The Judah has one and made my light rail rides into town music filled and shut out the noisy morning commute. (MSRP $249)
Jason Elliot is the Editor and Publisher of OutdoorInformer.com. Elliot has established a respected following with the top industry professionals and gearheads for his nonbiased reviews of outdoor gear and apparel. Elliot is a regular contributor to Examiner.com, Trails.com and other publications on top of his editorial and writing role with OutdoorInformer.com.
Elliot left a successful fifteen-plus year management career that he worked at Fortune 500 and S&P 500 companies to pursue his passion for writing about the outdoors. He holds a bachelor’s degree from Clarion University of Pennsylvania and a master’s degree from La Roche College.
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