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2011 Outdoor Retailer Open Air Demo: 150 brands showcasing the latest outdoor products
Written by Jason Elliot   
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OR30Jordanelle State Park was the spot on for the 2011 Outdoor Retailer Open Air Demo. Over 150 brands participated in the August 3rd event.

The day was packed with events including a 5K shoreline run, fly fishing casting lessons, geocaching treasure hunt and stand up paddling races.

The center point for the day was the reservoir which attendees tested the latest stand up paddling boards and kayaks. The day had a celebrity sighting with big wave innovator, Laird Hamilton, making an appearance at the Surftech booth to greet fans and sign autographs.

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Jason Elliot

JElliotJason Elliot is the Editor and Publisher of Elliot has established a respected following with the top industry professionals and gearheads for his nonbiased reviews of outdoor gear and apparel. Elliot is a regular contributor to, and other publications on top of his editorial and writing role with

Elliot left a successful fifteen-plus year management career that he worked at Fortune 500 and S&P 500 companies to pursue his passion for writing about the outdoors. He holds a bachelor’s degree from Clarion University of Pennsylvania and a master’s degree from La Roche College.

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