Spring 2011 will be showcase 25 new styles for Ryders Eyewear according to a press release. The decision to include 25 new styles ties into the company's silver anniversary. The 20FIVE model is aptly named for the milestone and is a throwback to the company's beginning in 1986.
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The 2011 Outdoor Retailer Winter Market highlighted new products from established companies and ones that are new to the outdoor industry landscape.
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To cheers from Mammut staff attending the 2011 Outdoor Retailer Winter Market, company representatives made a surprise announcement about the coming release of an avalanche pack - Ride Airbag R.A.S. Avalanche packs were the talk of much of the show and a few companies featured models to show attendees.
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eXplorist 310 This year’s Outdoor Retailer Winter Market gave us a preview of some exciting new products. A consistent theme is for companies to feature new technologies, celebrate milestone anniversaries and increase the use of recycled materials.
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Ultralight Down HoodyThe 2011 Outdoor Retailer Winter Market ended on Sunday, March 23, 2011. The show has been deemed a success. Almost 350,000 net-sold square feet housed retail buyers, outdoor industry professionals and media – the largest Winter Market to date.
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The 2011 Outdoor Retailer Winter Market closed on Sunday, January 23rd with a smaller crowd walking the Salt Palace aisles but still produced several highlights.
Ibex Equipo Jacket
Ibex is adding to its Peak collection with the Equipo Jacket. The Equipo Jacket (pictured to the left) is insulated with Schoeller Climawool, lined with a merino wool, and topped off with a Cordura Nylon with DWR finish exterior. The soft shell Equipo is forgiving to tugs and pulls due to a design that includes a four-way stretch double weave.
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DiscoverThe 2011 Outdoor Retailer Winter Market continued with a strong second and third day of the show. Here are a few of the highlights from these two days at the ORWM.
Tech4o Discover
Tech4o is bringing to market the Discover, a GPS enabled watch that captures detailed information about your workouts and outdoor excursions. The Tech4o Discover collects route traveled, speed, distance, altitude, heart rate, and calories burned.
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The initial day of the 2011 Outdoor Retailer Winter Market wrapped up with the excitement that comes with the opening. New products due for release for the spring, fall and further in the future were the focal point. And just like any industry trade show, new product buzz was followed by alcohol-induced buzz with the gaggle of parties and events throughout the day.
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Sensory overload for a gearhead strikes when entering an REI store or skimming Altrec.com's outlet catalog. Wide-eyed and smiling, your credit card will get a workout similar to a snowshoe sprint in the Rockies.
The Outdoor Retailer Winter Market takes gear overload up to an astronomical level. The 2011 ORWM will undoubtedly be the same and OutdoorInformer.com will be onsite at the Salt Palace in Salt Lake City.
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Boreas, a new outdoor equipment brand, will be giving attendees a view of the company's design process at the 2011 Outdoor Retailer Winter Market according to a recent press release. Boreas is anticipating the launch of the initial product line in Spring 2012.
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